About | Ip Atlas

About IP Atlas Media™

IP Atlas Media™ is a strategic intelligence and innovation firm built for the IP Capital Economy™—the emerging era in which intellectual property functions as a primary asset class shaping entertainment, creator ecosystems, and global markets.

We exist to decode how IP behaves economically: how it is built, valued, scaled, reinvested, and leveraged across modern industries—especially as entertainment, platforms, creators, and enterprise converge.

The IP Capital Economy™

The IP Capital Economy™ is a macroeconomic framework defining a shift already underway across entertainment and global enterprise. In this era, intellectual property is increasingly treated not simply as content or creative output, but as an economic asset that influences capital formation, labor markets, enterprise value, and platform strategy.

For more than a century, entertainment has provided a living case study for how IP creates compounding value over time. Today, those same dynamics are expanding far beyond studios to creators, platforms, brands, and organizations worldwide.

What IP Atlas Media™ Does

IP Atlas Media™ serves as a vantage point for leaders navigating IP-driven market shifts—across entertainment, creators, talent ecosystems, and global enterprise.

Our work focuses on:

Mapping the forces shaping modern IP markets
Interpreting signals across entertainment, platforms, creators, and capital
Developing frameworks that clarify how value and leverage are shifting
Providing private, exploratory briefings when there is strong alignment

How We Think

We believe the next decade will be defined by:

Ownership and rights strategies that increasingly determine value
New studio models emerging from creators and platforms
Distribution shifts across FAST, streaming, and direct-to-audience ecosystems
The reinvention of legacy brands through modern IP leverage
Labor-market realignment as talent organizes around IP participation

IP Atlas Media™ is built to help decision-makers see these shifts early and respond with clarity.

About Colin Zink

Colin Zink is a partnerships and growth strategist working at the intersection of media, entertainment, creator ecosystems, workforce innovation, and emerging intellectual property markets. His experience spans publishing, advertising, live events, strategic partnerships, and marketing—helping organizations navigate audience growth, monetization, and platform evolution across the modern media landscape.

In parallel, Zink has been active within workforce and HR technology communities, bringing a labor-market and enterprise perspective to how IP, talent, and value creation increasingly intersect. His work focuses on building new categories, architecting modern frameworks, and helping brands, creators, and organizations compete in an economy where intellectual property functions as a primary economic asset.

Contact

For press inquiries or background information:
colin@ipatlasmedia.com

For additional context or to request an informational briefing:
ipatlasmedia.com/briefing